Details matter, but don’t take it from us. The NOON team spent years perfecting their nootropic blends, and we’d bet they spend just as much time curating their web and social channels to maintain their calculated brand presence. Tasked with capturing their premium packaging and some natural textures to match, we surveyed Iceland’s south coast with three formulas: Rise, Renew, and Relax. We found that NOON’s sleek, tonal dropper bottles were a perfect match for the perpetual blue hour of wintertime near the arctic circle, while the striking Icelandic scenery mirrored the brand’s earthy ethos of purity and sustainability.