The crew at Raleigh Denim frequently approaches us with wild ideas, so we’re never surprised when travel plans come together at the very last minute. In search of some new banner photos for a website redesign, they sent us off to Iceland with a Village-sized box of their newest cuts and colors. We’ve helped shape the Raleigh identity over the years, styling campaigns based on prompts such as mischiefdynamism, and authenticity. This time around, the founders sent us off with a more specific ask: “I don’t care if you come back with thousands of photos or only one, just make sure it’s the fucking one.”

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